Mobile App ——— 2022
Store Maps
Summary
A proof-of-concept demo app was developed for indoor navigation in Macy's & Bloomingdale's department stores. The app leverages Bluetooth beacons and AR to provide accurate positioning and blue dot orientation.
Role
UX/UI Design
User Testing
Brand
Macy's
Bloomingdale's
The Opportunity
Macy's customers face difficulties locating items and navigating to fitting rooms and restrooms in stores. The vast range of offerings, outdated store signage, and limited guidance from store directories make it increasingly hard for shoppers to find what they want and navigate in stores.
The Solution
An indoor map experience available through the Macy's app, providing live orientation and step-by-step navigation to products and points of interest.
The Process
Concepting, wireframing, visual design & accessibility exploration, prototyping, and live user testing.
Concepting & Wireframing
Color Exploration
Accessibility Exploration
The Outcome
An indoor navigation experience that provides step-by-step instructions to guide customers within 5 feet of a product, through aisles, departments, and stores.
