Mobile App ——— 2023
Macy's Pay
Summary
Macy's Pay lets customers quickly check out at the register with the Macy's app—no cash or cards required! This new feature serves millions of Macy's cardholders nationwide and was made possible through collaboration between Macy's and Citi Bank.
Role
UX/UI Design
Brand
Macy's
The Opportunity
Macy's app customers are Macy's most loyal and valuable customers, with the majority of them also being Macy's cardholders. Recognizing this, Macy's saw an opportunity to enhance the in-store experience for these customers through the app. This new feature allows customers to access their card digitally within the Macy's app for a quick and convenient in-store checkout experience.
The Solution
A new feature exclusive to Macy's cardholders that lets customers quickly check out at the register—no cash or cards required.
All you have to do is add your Macy's Card to your wallet in the app & enroll in Macy's Pay. The entire process takes a minute and it's instant, convenient, and secure.
The Process
This was a highly complex project with lots of scenarios, use cases, and immense technicality driven by back-end systems. We needed to provide a product that was easy to use & reliable, but most importantly, one that was secure. After all, we're dealing with highly sensitive customer data.
Userflows
Edge Cases & Errors
Lots and lots of states and copy variations
The Final Product
An easy-to-use feature that empowers Macy's best customers to shop in its stores by providing speed & convenience at the register.
Marketing In-Store
